Clarity over cleverness
The best interface is the one nobody has to think about. I design for understanding first.
My story
From a print desk to product teams.
I started in editorial design, setting type for magazines where every millimetre mattered. That obsession with grid, rhythm, and hierarchy never left — it just moved onto screens. Today I bring the same discipline to digital products, where clarity is the difference between a tool people tolerate and one they trust.
I've led design at two venture-backed startups, built design teams from the ground up, and shipped products used by millions. In 2015 I founded Studio Mono so I could work with a small number of clients at a time and stay close to the craft — no layers, no hand-offs, no diluted intent.
When I'm not designing, you'll find me letterpress printing, collecting Swiss travel posters, and over-analysing café menus.
Skills & tools
How I work, and what I work with.
Disciplines
- Product & UX design — research, flows, UI
- Design systems & component libraries
- Brand identity & art direction
- Prototyping & usability testing
- Motion & micro-interaction design
Tools
Experience
Where I've worked.
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2015 — Present
Founder & Lead Designer
Studio Mono · Lisbon & Remote
Partnering with seed to Series B startups on product strategy, UX, design systems, and brand. 80+ projects shipped across fintech, health, and SaaS.
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2019 — 2022
Lead Product Designer
Northwind Labs
Grew the design team from 1 to 6, established the company-wide design system, and led the redesign that doubled new-user activation.
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2017 — 2019
Product Designer
Beacon
Owned core flows for a consumer app reaching 2M+ users. Drove research, prototyping, and engineering hand-off end to end.
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2014 — 2017
Visual & Brand Designer
Atlas Studio
Designed brand identities and marketing sites for early-stage clients across Europe, while moonlighting as a letterpress typesetter.
What I believe
Principles that guide the work.
Systems, not screens
One-off screens age fast. I build languages and rules that scale long after launch.
Craft is non-negotiable
Spacing, weight, and rhythm aren't decoration — they're how trust is built, pixel by pixel.
Close to the work
I take few clients so I can stay hands-on from first sketch to final hand-off.
Honest, always
I'll tell you what the work needs, even when it's not what you hoped to hear.
Ship, then sharpen
Real products beat perfect prototypes. I design to learn, then iterate quickly.
Let's make something clear.
If you're building a product or brand that deserves real craft, I'd love to hear about it.