The challenge. Brightwave was scaling spend but losing money on it. Their paid social was stuck at a 1.8x ROAS, creative was stale, and there was no lifecycle email to capture the demand they were buying.
What we did. We rebuilt the paid social account around a tightly tested creative system, layered in a full Klaviyo lifecycle program, and aligned landing pages to each ad angle. Every week we killed losers fast and doubled down on winners.