Frame is a modern Shopify Online Store 2.0 theme for eyewear, sunglasses, and prescription-glasses brands — with a home-try-on and free-prescription-lenses sales angle baked into the design.
The homepage flows hero → trust marquee → best-selling frames → shop-by-shape collections → home-try-on feature → newsletter → testimonials → Instagram gallery → FAQ → call-to-action. The product page adds a lens-type selector, frame-fit options, a sticky add-to-cart bar, trust badges, and an FAQ accordion.
A warm sand palette with a tortoise-amber accent, a geometric Space Grotesk display face, and soft rounded geometry — editable end-to-end in the Shopify customizer.
★★★★★ "Perfect for my eyewear brand."
The home-try-on and shop-by-shape blocks sell the frames. — Devon M.
★★★★★ "Clean and modern."
Exactly the optical look I wanted. Easy to edit. — Priya S.
★★★★☆ "Great eyewear theme."
The lens-type selector is a smart touch. — Liam K.