Clean, high-pigment makeup for lips, eyes and skin. Cruelty-free formulas that glide on, last all day and feel like nothing at all.
Allure began with one belief: high-impact color shouldn't cost the earth or your conscience. Every shade is developed with clean, skin-loving ingredients and tested by real people — never on animals.
From the first swatch to the final set, our formulas are made to flatter every skin tone and last from morning meetings to midnight.
About AllureSix universally flattering nudes and berries in our longest-wearing matte formula. Save 20% when you shop the set.
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#1 bestseller
Weightless, full-coverage color in a creamy matte that never dries out.
Transfer-proof color that stays put through coffee, meals and more.
Infused with shea butter and vitamin E so lips never feel dry.
Vegan formula, never tested on animals, fully disclosed ingredients.
The matte lipstick lasted through dinner AND drinks with zero touch-ups. The pigment is unreal — one swipe and done.
Sofia L.✓ Verified buyerFinally a brand with shades that flatter my deeper skin tone. The blush gives the prettiest natural flush and lasts all day.
Amara K.✓ Verified buyerClean ingredients, gorgeous color, no animal testing. Allure ticks every box for me. The eyeshadow palette is my favourite.
Priya N.✓ Verified buyer
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