I'm Ava — a senior product designer with 9 years shipping mobile, web and SaaS experiences. I pair research with craft to design products people understand on the first tap.
Partnered with teams shipping real products
Lumen's app had grown into a maze. I led the end-to-end redesign — research, IA, flows and a fresh UI system — to make moving money feel calm, fast and obvious for 1.2M users.
SaaS · Lead Designer
Turned a dense BI tool into a guided dashboard teams actually adopt.
+52% weekly active teamsMobile · Product Designer
A calmer care companion that makes managing chronic conditions feel simple.
2.1M patients onboardedDesign System · Lead
One token-driven library that unified four product squads.
3× faster shippingWeb · Product Designer
A conversion-focused site and onboarding flow for a developer tool.
+29% trial sign-upsAva untangled a feature we'd argued about for months. Her flows made the decision obvious — and the metrics followed.
Our design system finally clicked. Velocity went up and every squad now speaks the same visual language.
A rare mix of research rigour and taste. Ava ships, communicates clearly, and lifts everyone around her.
I take on a small number of engagements at a time so I can stay close to the details. If your idea is a fit, let's talk.