Ava Reyes · Available for Q3

UX & product design that turns the complex into the obvious.

I'm Ava — a senior product designer with 9 years shipping mobile, web and SaaS experiences. I pair research with craft to design products people understand on the first tap.

9 yrsDesigning products
40+Products shipped
40→1 launches
Ava Reyes mapping a product flow on a glass wall covered in sticky notes
Lumen Banking Mobile redesign · 2025
+38% activation

Partnered with teams shipping real products

Northwind Verdant Pulse Cura Atlas Relay Beacon
Featured case study

Lumen Banking

See all work
Mobile · Fintech Lumen Banking mobile app screens showing the redesigned account dashboard and transfer flow

Rebuilding trust into everyday banking.

Lumen's app had grown into a maze. I led the end-to-end redesign — research, IA, flows and a fresh UI system — to make moving money feel calm, fast and obvious for 1.2M users.

+38%New-user activation
-44%Support tickets
4.8★App Store rating
By the numbers

Outcomes, not just deliverables

9+Years designing
40+Products shipped
2.1MUsers reached
40→1 launches
Kind words

What partners say

Ava untangled a feature we'd argued about for months. Her flows made the decision obvious — and the metrics followed.
Portrait of Sara Monteiro
Sara MonteiroVP Product, Lumen
Our design system finally clicked. Velocity went up and every squad now speaks the same visual language.
Portrait of James Dunn
James DunnHead of Eng, Atlas
A rare mix of research rigour and taste. Ava ships, communicates clearly, and lifts everyone around her.
Portrait of Lucia Nunes
Lucia NunesFounder, Verdant

Have a product worth designing well?

I take on a small number of engagements at a time so I can stay close to the details. If your idea is a fit, let's talk.