Speed is a feature
Every screen, every click is tuned to be fast. A tool you wait on is a tool you avoid.
Our story
Built by people who lived the problem
Relay was founded in 2019 by a small group of sales reps and engineers who were tired of CRMs that felt like a tax on their time. Deals went stale in spreadsheets, follow-ups got forgotten, and the "system of record" was usually somebody's memory.
So we built the tool we wished we'd had — fast to set up, obvious to use, and genuinely helpful in the moment a rep is about to lose a deal. What started as a side project for one sales team now powers pipelines for more than twelve thousand teams worldwide.
We're still guided by the same simple test: would a busy salesperson, mid-quarter, actually want to open this? If the answer isn't yes, we keep working.
Mission & values
Helping teams sell more, with less friction
Our mission is to give every sales team a CRM they actually love. These values shape every decision we make.
Obvious over clever
We design for the rep who opens Relay between calls — clarity beats configuration.
Customers first
We build alongside the teams who use Relay and ship the things they ask for.
Trust by default
Your data is yours. We protect it, never sell it, and stay transparent about how it's used.
Outcomes, not vanity
We measure success by deals closed and hours saved, not features shipped.
Built to last
We're building a durable company, not chasing hype — so you can rely on us for the long run.
A growing community of sellers
2019Year founded
12k+Teams on Relay
68People on the team
40+Countries served
Leadership
Meet the team behind Relay
A small, senior crew of builders and sellers obsessed with making sales software people enjoy.
Elena Castillo
Co-founder & CEO
Former VP of Sales who got tired of CRMs nobody updated.
James Mensah
Co-founder & CTO
Engineer focused on building software that's fast and a joy to use.
Aisha Khan
VP of Product
Translates real sales workflows into features reps actually adopt.
Robert Tanaka
VP of Customer Success
Makes sure every team gets value from Relay within their first week.
How we build
Shipped with our customers, not just for them
Every quarter we sit down with the teams who use Relay every day. Their pain points become our roadmap, and our public changelog keeps everyone honest.
Listen to real sellers
We watch how teams actually work and design for the moments that matter.
Ship small, ship often
Improvements land every week, not once a year behind a big launch.
Measure what matters
We follow adoption and outcomes — not feature counts — to know if we got it right.
Come sell smarter with us
Join the thousands of teams who replaced spreadsheet chaos with a CRM they actually open.