Designer, art director, type nerd.

I'm Theo Marsh — the person behind Grid. For twelve years I've helped brands and publishers turn a blank page into a voice you can't ignore.

Headshot of Theo Marsh, graphic designer and art director Theo Marsh
My story

From a print desk to brand systems.

I started in editorial design, setting type for magazines where every millimetre mattered. That obsession with grid, rhythm, and hierarchy never left — it just grew into whole brand systems. Today I bring the same discipline to identities, packaging, and posters, where clarity is the difference between a brand people glance at and one they remember.

I've art-directed two independent magazines, built brand systems for retailers and cultural institutions, and seen my work pinned to studio walls across Europe. In 2014 I founded Grid so I could work with a small number of clients at a time and stay close to the craft — no layers, no hand-offs, no diluted intent.

When I'm not designing, you'll find me letterpress printing, hunting down vintage Swiss posters, and quietly re-kerning every menu I'm handed.

Skills & tools

How I work, and what I work with.

Disciplines

  • Brand identity & logo systems
  • Editorial design for print & screen
  • Packaging & label design
  • Poster, campaign & print
  • Type systems & art direction

Tools

  • InDesign
  • Illustrator
  • Photoshop
  • Figma
  • Glyphs
  • Affinity
  • Procreate
  • Notion
  • Letterpress
  • RISO
Experience

Where I've worked.

  1. 2014 — Present

    Founder & Art Director

    Grid Studio · Berlin & Remote

    Partnering with brands, publishers, and cultural clients on identity, editorial, packaging, and posters. 140+ projects shipped across retail, culture, and publishing.

  2. 2018 — 2021

    Senior Designer

    Halcyon & Co.

    Led brand and packaging work for consumer goods clients, and rebuilt the studio's type and grid standards used across every engagement.

  3. 2015 — 2018

    Editorial Designer

    Quarterly Magazine

    Designed and art-directed a quarterly print magazine reaching 40k readers, owning layout, typography, and cover direction every issue.

  4. 2012 — 2015

    Junior Designer

    Foundry Press

    Cut my teeth on print production, packaging, and posters for early-stage clients across Europe, while moonlighting as a letterpress typesetter.

What I believe

Principles that guide the work.

01

Clarity over clutter

The strongest design says one thing loudly. I cut until only the essential remains.

02

Systems, not one-offs

A single nice poster ages fast. I build languages and rules that scale across every touchpoint.

03

Craft is non-negotiable

Spacing, weight, and rhythm aren't decoration — they're how a brand earns trust.

04

Close to the work

I take few clients so I can stay hands-on from first sketch to final print file.

05

Honest, always

I'll tell you what the work needs, even when it's not what you hoped to hear.

06

Type leads

Typography does the heavy lifting. Get the type right and the rest tends to follow.

Let's make something bold.

If you're building a brand or publication that deserves real craft, I'd love to hear about it.