Daniel Okafor · Senior Product Manager

I turn messy problems into products that move the metric.

I'm Daniel — a product manager with 9 years shipping SaaS, fintech and mobile products. I pair sharp discovery with disciplined delivery, so teams build the right thing and prove it worked.

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9+Years in product

$48MRevenue influenced

30+Launches shipped

Daniel Okafor reviewing a product roadmap on a whiteboard with his team

Now leading — Platform & growth at Northwind

+38%Activation lift across launches

$48MNet-new revenue influenced

−27%Churn reduced on core plans

4.7★Average app store rating

Trusted to lead product at teams large and small

Northwind Verde Pulse Cura Atlas Relay Vault

Featured case study

The work I'm proudest of

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Growth

Dashboard of the Vault onboarding flow shown on a laptop

Vault Finance · Onboarding

Rebuilding onboarding to unlock activation

Problem: Only 41% of new Vault users reached their first funded account. Drop-off clustered on a five-step KYC flow that asked for everything up front.

What I shipped: I led discovery with 30 user interviews, reframed onboarding as a progressive-disclosure journey, and partnered with design and three squads to ship a staged flow with smart defaults and a save-and-resume state.

+38%Activation rate

−4 stepsTime to first deposit

$12MAnnualized deposits

A roadmap from problem to proof

Every product I lead moves through the same four stages — light enough to stay fast, rigorous enough to ship outcomes, not just features.

Discover

Frame the problem

Interviews, data, and a crisp problem statement everyone aligns on before we build.

Define

Bet on the right thing

Opportunity sizing, a sharp success metric, and a roadmap the team believes in.

Deliver

Ship in slices

Tight scope, fast iteration with engineering and design, and instrumentation from day one.

Prove

Measure the outcome

Read the data, learn what moved, and feed the next bet — outcomes over output.

By the numbers

Nine years, measured in outcomes

9+Years in product

30+Launches shipped

4Teams scaled

$48MRevenue influenced

Kind words

What teams say

Daniel is the rare PM who makes engineering faster, not slower. He brings the clearest problem statements I've ever worked from.

Sara MonteiroVP Engineering, Northwind

He turned a stalled roadmap into our best quarter ever. Calm under pressure, relentless about the metric, generous with credit.

James DunnCEO, Pulse

Daniel pairs real customer empathy with hard commercial judgment. Our churn finally moved because he insisted on the root cause.

Lucia NunesHead of Design, Verde