Start with the user
Every project opens with research. We design for the people who use the product, not the people who sign off on it.
Our story
Born from a frustration with pretty but useless design
Northpoint started in 2017 when three designers and a researcher grew tired of beautiful mockups that fell apart the moment real people used them. We believed design should be measured by one thing: whether it makes the product genuinely better to use.
That belief still runs the studio. We've grown from a four-person team into a tight group of senior designers, researchers, and design technologists — but we've kept the founding rule that research drives the work and a senior designer owns every project end to end.
Today we partner with startups finding product-market fit and scale-ups taming complexity. What they share is the ambition to build something genuinely good, and the willingness to test their assumptions.
How we think
The principles behind every project
These aren't poster slogans — they're the rules we use to make decisions when the work gets hard.
Clarity beats cleverness
The best interface is the one nobody notices. We strip away friction until the obvious path is the only path.
Decisions, backed by data
We test our ideas before we fall in love with them, and we measure whether the design actually moved the needle.
Design with, not for
Your team knows your domain better than we ever will. We co-create so the solution is owned, not imposed.
Build to last
We leave behind systems and documentation so the quality holds up long after the engagement ends.
Accessible by default
Inclusive design isn't a feature we add later. We build for everyone from the very first wireframe.
Nine years, measured in shipped products
2017Studio founded
120+Products shipped
40+Teams partnered with
1,800+Users interviewed
The team
Meet the people on your project
A senior, multidisciplinary team that stays hands-on with every product we touch.
Maya Rourke
Founder & Design Lead
15 years designing consumer and B2B products. Sets the bar for craft.
Daniel Kim
Head of Research
Turns interviews and data into insights teams can actually act on.
Priya Anand
Senior Product Designer
Specialises in complex flows, dashboards, and design systems at scale.
Leo Bauer
Design Technologist
Bridges design and engineering with prototypes and production-ready code.
How we collaborate
We work as an extension of your team
Every engagement is different, but the way we work stays consistent: get close to the real problem, bring evidence, and build solutions your people can carry forward.
Listen before we design
We immerse in your product, users, and data before sketching a single screen.
Show work early and often
You see progress every week, so there are never any surprises at the big reveal.
Hand off cleanly
Developer-ready files, tokens, and docs mean your engineers can build with confidence.
Let's build something worth using
Tell us about the product in front of you. We'll bring the research, the craft, and the hands to help you ship it well.